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smithers oasis

brief

Smithers Oasis needed a selection of photos to showcase its new Spring collection of products to the floral industry in the UK and Europe.

I was asked to complete a studio shoot with a tight deadline, going to print within three weeks of the shoot. A modern lifestyle shoot showing the colours, textures and shapes of the product was needed to show how the range could be used by florists.

Andrew Heptinstall OASIS EXECUTION
Andrew Heptinstall OASIS EXECUTION

execution

Ahead of the shoot, I researched and selected a studio. It was the ideal space, filled with natural light but also flexible enough to work with electronic lighting and a large number of props. I worked closely with the client to discuss their needs for props and additional dressing and I sourced all materials needed.

With a range of colours and textures to capture, I made use of natural daylight and electronic flash to showcase the floral displays. I used the space creatively – making use of props and unique aspects of the studio – to maintain a natural but eye-catching look.

outcome

Brochures were printed within 3 weeks of the shoot, a year ahead of pre-orders. The images were also used on the website and social media. The client praised the photographs, stating that they played a role in excellent order numbers.

Andrew Heptinstall OASIS EXECUTION

brief

Smithers Oasis needed a selection of photos to showcase its new Spring collection of products to the floral industry in the UK and Europe.

I was asked to complete a studio shoot with a tight deadline, going to print within three weeks of the shoot. A modern lifestyle shoot showing the colours, textures and shapes of the product was needed to show how the range could be used by florists.

Andrew Heptinstall OASIS EXECUTION

execution

Ahead of the shoot, I researched and selected a studio. It was the ideal space, filled with natural light but also flexible enough to work with electronic lighting and a large number of props. I worked closely with the client to discuss their needs for props and additional dressing and I sourced all materials needed.

With a range of colours and textures to capture, I made use of natural daylight and electronic flash to showcase the floral displays. I used the space creatively – making use of props and unique aspects of the studio – to maintain a natural but eye-catching look.

Andrew Heptinstall OASIS EXECUTION

outcome

Brochures were printed within 3 weeks of the shoot, a year ahead of pre-orders. The images were also used on the website and social media. The client praised the photographs, stating that they played a role in excellent order numbers.

Andrew Heptinstall OASIS EXECUTION